
I had to dash into a local general store today. As I entered I saw that Pepsi has a new slogan on the side of their case boxes. They read, "Do Good" (see the photo, taken with my aging cell phone, at left).
Seeing this message instantly brings to mind the question, "What do you mean by that?"
People naturally attach value to good and evil acts every day. Just today the news reports these examples:
- There were several stories on the trial of the murderer of Jennifer Hawke-Petit and two of her daughters back in July of 2007. One NBC story from the time opens with the line, "Evil arrived in Cheshire, Conn., along with the sweet summer corn."
- A mother recently placed five of her children in a small closet, barricaded them in, then left for several hours. By the time she returned two of her children were dead. In response to the news, one man is quoted as saying, "This is a horrible, horrific, tragic thing that has happened,"
- In a story about two female teachers who became intimately engaged with students, a local sheriff comments, “This is absolutely unacceptable.”
It is clear that people have a built-in sense of what is good and what is evil. If they did not, why would there be widespread agreement on such stories?
Where does this sense of good and evil come from?

Some would say this sense of right and wrong evolved over time, as part of the struggle for survival.
If it is true that morals evolved over time, why is rape wrong? Couldn't you argue that the rapist is simply trying to continue the species? What about theft? Why is theft wrong if the thief decides to prey on the weak? After all, shouldn't the stronger one survive and improve the species?
Some modify this evolution argument to state that people unconsciously agree to support society because such unconscious agreements ultimately serve their needs. In other words, I don't steal from you and you won't steal from me. I leave your wife alone, and you leave my daughters alone as they walk home on a dark night. If this is true, why do some opt-out of the implied social compact (becoming known as criminals) and even complain when they are punished? In fact, what right does anyone have to condemn anti-social behavior? You made a choice to join the social compact, others did not make this same choice. Who are you to judge? What right do you have to impose your standard on the other person?
The biggest problem with standards that are set by mankind and based on mankind's desires, is that ultimately the biggest, baddest guy on the block makes the final decision. You need only look at the
millions of deaths at the hands of atheistic rulers of the 20th Century to see clear evidence of big, bad dudes wiping out less powerful people who did not agree with them.
Interestingly, everyone (outside of such countries where they are free to voice an opinion) agrees that what these rulers did, even if it was 'for the benefit of our great society' was wrong. It was evil.
If you think about this question for a moment you realize that everyone agrees that certain acts are always horrible and horrific. Rape and murder, for example. In addition, people seem to agree that other actions are also universally wrong, such as: disobedience and disrespect of your parents, foul language, desiring another person's husband or wife, and pornography.
The fact that there is a universal standard, an unwritten universal law that condemns such actions, is a strong indication of a Universal Law Giver. If this Universal Law Giver also exercises judgment, shouldn't you consider for a moment who He is and what His plan and purpose might be?
The Bible says that men "suppress the truth in unrighteousness, because that which is known about God is evident within them; for God made it evident to them." (Romans 1:18-19)
This means that all people know there is a Universal Law Giver because He gave them a way to understand right from wrong and to understand that He exists.
Why do so many people support the view that moral values and our nagging conscience comes from unspoken societal pacts or evolution? The Bible explains:
"For even though they knew God, they did not honor Him as God or give thanks, but they became futile in their speculations, and their foolish heart was darkened. Professing to be wise, they became fools" (Romans 1:21-22)
and
"and although they know the ordinance of God... they not only do the same, but also give hearty approval to those who practice them." (Romans 1:32, ellipsis added for clarity)
Do you see that God's Word addressed this very problem over 2000 years ago? Men do not honor God even though, inside, they know He exists. Instead they turn to foolish explanations and theories which turns them further from God. Then, they give approval, endorsement, and encouragement to others who likewise dismiss God or who create theories and explanations that conflict with God's Word.
If you are not a Christian, it is time to recognize the burden you have from living in sin. It is time to turn from your own ways and turn to God. This means that you have to give up your life of sin and strive to never return.
"For My yoke is easy and My burden is light." (Jesus speaking in Matthew 11:30)
When Jesus Christ came to earth He died on the cross as the perfect substitute for all the sin you have committed. He took upon Himself the wrath that you deserve. All He asks in return is your repentance and complete faith and trust in Him to save you. Once you do this, you will be a new creature and the Holy Spirit will help you to love God and live for Him.
"Therefore if anyone is in Christ, he is a new creature; the old things passed away; behold, new things have come." (2 Corinthians 5:17)